Record pre-Christmas sales in London are expected today as shoppers from across the globe hit the West End high street to make the most of the European Bank holiday, for the upcoming festive occasion, as more than £1bn is expected to be spent over the crucial six-week period to 24 December.

The £1bn business is also inclusive of £150 million over the weekend which saw Oxford Street packed to the tee. Jace Tyrell, of the New West End Company, which represents traders in Oxford Street, Regent Street and Bond Street said, “People are spending on technology, and preparing for another cold snap, as well buying for Christmas. The buzz has been incredible.”

John Lewis reported its best ever week with sales totalling £142 million nationally in the seven days to December 8, up 15% on the same week last year. John Lewis is also offering heavy discounts on its Christmas deals this year. Liberty, the luxury department store also reported its biggest day of trading in 15 years on Friday and a 15% increase in shoppers over the weekend compared to same period last year.

Pre-Christmas shopping fever was seen reaching heights as people queued outside Hamleys toy shop in Regent Street and Top Shop in Oxford Street before doors opened yesterday morning.

Sophia Magnusson, 21, a nanny living in West Kensington said, “I have bought myself a coat and a top. I was looking out for Christmas presents but it was so busy, even the side streets were packed with shoppers today”, she said adding, “You come to the shops around Oxford Street because they have everything, and it’s really beautiful with the Christmas lights. It’s packed but if people are happy and friendly they can make your day.”