Facebook asks for $100 if a user wishes to send a message to its founder and CEO Mark Zuckerberg. The social networking company is in a hurry to make fortunes but its eagerness has found new levels with this new offer, as reported by Mashable, which discovered on Thursday that if you are not one of Mark Zuckerberg’s 16 million followers, your message to the Facebook CEO would automatically go into ‘Other’ folder.

The ‘Other’ inbox is Facebook’s dumping ground for all messages which are not considered urgent or important. The ‘Other’ inbox has been under fire from users for quite sometime now, as most users were unaware of its existence and a few even complained of losing out important messages, which were automatically shifted to the ‘Other’ folder.

“In our tests from multiple accounts, it appeared to be the case that users only get this message if they’re not one of Zuck’s 16 million followers. That, however, could still be coincidental”, the Mashable report said. It is believed that Facebook’s new feature could be upgraded form of the $1 pay-to-message plan that the social networking company has been testing for quite some time. Facebook had previously hinted at experimenting with other ‘paid’ options.

The $1 pay-to-message test, which was introduced in December, allows anyone to message any other person’s inbox directly for that one-time fee, irrespective of whether they were friends or not. Users disapproved of it labelling it as Facebook spam. A Facebook spokesperson said in a statement, “We are testing some extreme price points to see what works to filter spam.”